#savecomm

Alexander Rosen Transcript

00:59

this is alex hey it’s jen

01:03

how’s it going good it’s going okay um

01:06

sorry to hear that you’re stuck in

01:07

traffic i

01:08

am currently on zoom with my peer

01:09

elizabeth scalzo

01:11

um when we wanted you to talk with us

01:14

for this project

01:15

um because basically what’s happening

01:16

right now with our university is

01:18

actually we’re kind of

01:20

our com department is kind of struggling

01:22

so

01:23

to our re they’re trying to revamp the

01:25

program

01:26

get more admission because right now

01:28

it’s declining especially at our campus

01:30

so we figured it would be best to talk

01:32

to you about

01:34

what communications should do

01:37

and can do for students whether it be in

01:40

the comm field or

01:41

all fields and what fdu should do in

01:44

terms because

01:45

obviously we had spoken to you in

01:46

professor kenny’s class and we know

01:48

you’re

01:48

more of a recent like person who’s been

01:51

into the comm field so that’s why uh

01:55

we wanted to get a hold of your opinion

01:59

that’s right give me one second we’re

02:02

good

02:04

uh yeah so um what

02:08

what would you like to chat about yeah

02:11

so

02:12

i mean our uh pier elizabeth salsa was

02:15

gonna

02:15

give a brief like background of what uh

02:19

fdu has been going through but you know

02:21

and then we’ll get right into our

02:23

questions sure okay can you hear me

02:28

i can i’m so sorry i have to do this

02:30

over the phone

02:33

accident it’s okay um i just want to

02:36

make sure you could hear me

02:37

so what happened is

02:40

they’re putting a halt to admission into

02:43

the communications department because of

02:45

a lack of full-time faculty

02:47

so we’re trying to kind of figure out

02:50

what

02:51

different parts of the industry look

02:52

like right now and what kind of faculty

02:55

they need to be hiring

02:56

in order to make students have the best

02:59

possible

03:00

outcome whenever it comes to the job

03:02

market um

03:04

that’s the best explanation of what

03:07

we’re doing

03:08

um this has been a semester-long project

03:10

and our basic

03:11

end goal is to have a five piece story

03:14

that’s going to publish on our college

03:16

newspapers website

03:18

and it’s going to kind of detail this is

03:21

the problem at fdu this is what the

03:23

future of communications look like

03:25

and then this is how fdu can fix this

03:30

got it yeah so that’s a brief background

03:33

so

03:33

to start off with questions i mean

03:34

obviously we had spoken to you in

03:36

professor kenny’s class but obviously

03:37

for people

03:38

who don’t know you what is your

03:40

background in communications

03:43

um i’ve got 10 years

03:46

as a professional journalist

03:49

director of photography producer and

03:51

editor working

03:52

at working in documentary news the

03:56

network level

03:58

awesome and so to follow up

04:01

why did you choose communications and

04:03

what did your process going into the

04:05

field of communications look like

04:12

um

04:15

in a professional sense that started

04:17

with

04:18

me deciding to pursue journalism as my

04:21

as my

04:22

major at arizona state university

04:26

and in addition to attending classes

04:30

and trying to learn as much as i could

04:34

and get as much

04:34

experience in class that i could um i

04:37

think i had something like

04:39

six or seven different internships

04:41

throughout college so i was trying to

04:43

take uh like the basic things that i was

04:46

learning in class

04:47

and then applying those in the real

04:50

world

04:50

uh in the form of internships gotcha

04:54

yeah that’s great i know

04:57

right now we’re like struggling because

04:58

of everything that’s going on for

05:00

internships so

05:01

it’s good that you were able to do

05:02

multiple um

05:04

and then of course like i said before

05:07

you

05:08

obviously have been like a recent person

05:10

who has come into the communications

05:11

field within like

05:12

the past 10 12 years or so so how have

05:15

you

05:16

seen the communications field change

05:18

from when you started and how it is now

05:20

so when i started uh

05:24

you know it’s kind of funny there was

05:25

there was a class about social media

05:27

where youth learned social media in

05:29

general what social media journalism

05:32

and at that point in time it was just

05:34

twitter um

05:37

funny little anecdote is like when i was

05:39

in that class

05:41

it was before ipads even came out and

05:45

during during class one day so we

05:47

brought in an ipad i was like oh my

05:48

goodness

05:49

this is this is possibly the future of

05:52

how people are gonna gonna get their

05:54

news um

05:55

you didn’t really know what what uh

05:57

digital newspapers were gonna look like

05:59

and i feel like it’s so synonymous with

06:02

news consumption today

06:06

like it’s hard to imagine a world

06:08

without

06:10

something like twitter existing uh we’re

06:12

at various other social media platforms

06:15

so i i would say that if

06:35

while the industry has expanded out into

06:38

that social sphere

06:40

it’s been interesting to see how kind of

06:41

like

06:43

current newspapers um have become less

06:46

common

06:47

uh and less people are subscribing to

06:51

cable providers so

06:55

i think that a lot of people who are

06:57

outraged are probably not

06:59

really getting their news through

07:02

sitting down

07:02

watching television in a like historical

07:06

sense

07:07

like you used to say yeah i can

07:09

definitely agree with that specifically

07:11

with us at the equinox we had print

07:13

editions prior to

07:14

i believe this semester and you know

07:17

after going into covid we had decided it

07:20

was best to

07:21

keep it fully online and do

07:24

and we actually doing that got like more

07:26

opportunities to write more stories and

07:28

produce them a lot faster rather than

07:30

waiting for our print edition to produce

07:32

so i i can definitely agree with you on

07:34

that

07:36

um yeah so we like have daily updates

07:40

that we post

07:41

literally every single day and we’ve

07:43

done it for the past

07:44

semester so hopefully

07:48

that’s how newsrooms are operating these

07:50

days also

07:53

certainly within cnn back in 2014 when

07:56

when their digital politics team started

07:59

up

08:00

uh the the daily updates

08:03

with being able to pump out print pieces

08:05

and video packages at the same time

08:08

to provide a fuller experience

08:12

change in the industry yeah definitely

08:15

for sure

08:16

so being that you’re in the field of

08:18

communications what skills do you think

08:20

are most crucial and why

08:23

so when i talk to your classes it’s

08:25

definitely like

08:26

being being able to build relationships

08:28

with people

08:30

um i think that being a good listener is

08:32

really important

08:34

having an undying desire to continue to

08:36

learn

08:37

because being inquisitive and wanting to

08:42

gain deeper understanding of the world

08:45

around you

08:46

are really key to what journalists

08:50

do in their profession

08:54

i think those are certainly like some of

08:56

the highlights there

08:58

no i would i definitely agree with that

09:00

as for you

09:01

personally what changes do you see

09:03

coming in the next five years for

09:04

communications

09:05

and of them of course

09:09

that’s a tough question i i haven’t

09:12

worked in any newsrooms

09:14

full time for a few years now so

09:20

my discussions with former colleagues

09:23

one of the things that i see with

09:26

video being my main

09:29

forte in communications is that

09:33

the technology’s just going to expand

09:36

even more rapidly than we’ve seen in the

09:38

last

09:38

10 years i think that we’re about to see

09:44

technology that allows for faster video

09:48

editing

09:50

with higher resolutions

09:53

and i hope that what that does is it

09:57

it continues to

10:01

create people who work in this industry

10:03

kind of like a desire

10:04

to make things look as beautiful as

10:06

possible

10:07

no i i definitely agree with that that i

10:11

can honestly see the same thing with

10:13

technology expanding far more

10:15

than we see it as it is now so i

10:18

i can only imagine what’s to come next

10:20

as far as that goes

10:22

but and i mean like uh zoom interviews

10:25

are

10:26

totally okay now um years ago

10:29

pre-coded if a guest was going onto a tv

10:33

show they would do so

10:34

through a uh studio

10:38

and now people are hopping on air

10:42

and being broadcast around the world

10:44

from the comfort

10:47

yeah we’ve seen it with late night talk

10:49

shows and even

10:50

interviews that are on the news so it’s

10:52

it’s definitely crazy to see how

10:55

with adapting to what the world has

10:57

become what we’ve been able to possibly

10:59

do

11:00

yeah um but as far as going back to your

11:03

background

11:04

what was it like working for corporate

11:06

media

11:09

you have the resources to

11:12

do great storytelling in a way that

11:17

i think sometimes at a local level

11:21

um people don’t always have access to

11:24

and so i was always really grateful for

11:26

the fact that like

11:28

we didn’t need to worry about if we were

11:31

able to get a satellite seat up because

11:33

we would have a satellite operator with

11:34

us

11:35

types of mobile news you’ll

11:39

be running a satellite truck or now they

11:41

have live units

11:42

but i think the biggest thing was just

11:45

that

11:46

at the corporate level you have the

11:49

support

11:50

to really make anything

11:54

possible it was very much like a

11:59

fewer guy mentality where there’s no

12:02

option but getting like getting your

12:05

shots

12:06

up and lives or being able to pursue the

12:09

story

12:10

and uh having the money to do that is

12:13

the biggest

12:14

is the biggest roadblock so at the

12:17

corporate

12:17

like at network level

12:21

you really have to have the cash flow

12:25

yeah i mean it definitely provides a

12:26

perspective

12:28

to compare the two um as for you

12:31

something to be really grateful for like

12:33

it’s never something to be taken

12:35

for granted no absolutely it’s like i’m

12:38

sure if we had like

12:39

of course we know like our university is

12:41

struggling but i’m we would be

12:43

absolutely grateful if we were able to

12:45

have like our like

12:47

we have a newsroom and we have like a

12:49

makeshift studio

12:50

but definitely if we could you know gain

12:53

more

12:54

it would be more beneficial to us and

12:56

i’m sure communication

12:57

students coming in as well

13:00

and then as for you what advice do you

13:02

have for students who are coming into

13:04

the job market to differentiate

13:05

themselves

13:06

in this highly competitive field

13:10

i think that staying hungry being

13:13

willing to always say like i i wanted

13:17

i want to do that uh

13:20

asking asking to do things because

13:24

i think the worst thing anybody can ever

13:25

say to you is no

13:28

like taking initiatives

13:32

is really important and i think that it

13:34

sets people apart

13:35

um and being i i saw today

13:40

i think it was the new york times had an

13:41

article about warren buffett

13:43

he mentioned one of the number one

13:46

personality traits that

13:48

uh that hiring managers should look for

13:52

and it was trustworthy as the highlights

13:54

and i totally agree with that

13:56

because you have to be able to trust the

13:58

people who you’re working with

14:00

so as a young person if um

14:03

if you can show up on time and do the

14:06

work be a trustworthy

14:08

employee it really opens up a world of

14:11

possibilities for you because

14:15

within journalism there is little room

14:17

for error

14:19

and if you can be reliable and

14:21

frustrated i think that those are

14:23

definitely two of the biggest

14:24

personality traits to

14:26

help you kind of like have that edge

14:30

yes that’s i would definitely say that’s

14:32

good advice like

14:33

i’ve heard most of what you said before

14:36

but

14:36

i think trust the the trustworthiness

14:39

plays a part especially now with

14:41

news outlets being accused of like with

14:43

fake news and

14:44

that they’re no longer like accurate to

14:46

what they report anymore so i

14:48

i definitely think that is great advice

14:50

and then lastly

14:51

who else do you think we should talk to

14:53

regarding this research

14:55

if you have anybody

14:59

that’s a good question let me give that

15:01

a little bit of thought and i can

15:02

is it okay for me to reply to you guys

15:04

in an email like that

15:05

yeah absolutely okay other than that

15:09

that’s it i sincerely appreciate you uh

15:13

answering questions for us and thank you

15:15

for giving us your time i know you’re

15:17

stuck in traffic so hopefully that does

15:18

uh

15:19

minimize itself pretty soon but thank

15:22

you so much

15:23

of course i’m happy to chat um just for

15:25

my reference when i’m giving some

15:27

thought to

15:29

anybody else i could put you guys in

15:30

touch with us

15:33

who else have you spoken with um

15:36

well we’ve spoken with our provost of

15:40

our university

15:41

we’ve also spoken with somebody from the

15:43

pointer institute her name is barbara

15:45

allen

15:46

and then we’re scheduled or my peer

15:48

elizabeth is scheduled to

15:50

speak with somebody named anika

15:54

ahmad i believe it is l

15:57

and then i believe we are also scheduled

16:00

to speak to somebody

16:01

this week um from inside higher ed

16:06

yeah his name’s ray schroeder okay

16:09

so and then obviously you as well but

16:12

we’ve

16:13

just spoken to you have you given any

16:15

thought to talking with

16:17

um individuals who are running

16:20

other communications programs around the

16:22

country

16:24

um so that’s actually kind of what ray

16:26

schroeder is going to

16:28

talk to us about he worked for um

16:32

it’s sunni right that’s how you say it

16:34

john

16:35

he worked for suny for about 45 years in

16:38

the communications program

16:40

so wow

16:43

yeah so and then anybody else that we’re

16:46

able to get um we’re gonna try and get

16:49

it’s more of the fact that we send out a

16:50

lot of emails and a lot of people don’t

16:52

get back to us

16:53

so so you are one of the uh

16:56

lucky few that are able to uh be a part

16:59

of this

17:00

oh so happy to just and again thank you

17:03

so much we sincerely appreciate it

17:05

yes and thank you thank you both for

17:07

your flexibility

17:08

i can i apologize for the delay getting

17:12

back home

17:13

it’s completely okay and then if you

17:16

think of anybody

17:17

we can contact or we should contact just

17:20

shoot

17:20

me or you can just shoot me an email

17:23

okay

17:23

great all right thank you thank you both

17:26

and uh

17:27

this sounds like a very cool project

17:28

please send it along

17:30

when you have absolutely i will send you

17:33

the link as soon as it’s finished

17:35

awesome thanks guys no problem

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